Sway Influence Secures Manumit as One of Its First Influencer Marketing Clients.

8th September 2026

New specialist influencer marketing agency to lead creator campaign for premium outdoor clothing brand

Sway Influence, the newly launched influencer marketing agency from the team behind Sway PR, has announced its latest new client win with the outdoor clothing brand Manumit embarking on its first influencer marketing campaign.

The partnership marks an important milestone for the Manchester-based business as it begins delivering dedicated influencer marketing campaigns for brands looking to build awareness, credibility and commercial impact through authentic creator partnerships. 

Sway Influence was launched as a sister company to Sway PR, with a specific focus on connecting brands with trusted content creators across platforms including Instagram, TikTok and YouTube. The agency has been established to help businesses navigate an increasingly complex influencer landscape through strategic creator selection, campaign management and performance measurement.

Devon-based Manumit specialises in premium outdoor clothing, with a particular focus on 100% merino wool t-shirts. Founded in 2023, the business was created to bridge the gap between highly technical outdoor apparel and everyday casual clothing, producing garments designed to perform in demanding outdoor environments while remaining stylish enough for day-to-day wear. 

The brand has developed a reputation for quality materials and practical performance, with its products aimed at consumers who value versatility, durability and comfort.

As part of the partnership, Sway Influence will deliver a targeted influencer campaign designed to increase awareness of the Manumit brand among outdoor, travel and lifestyle audiences. 

The campaign will seek to position Manumit as an aspirational outdoor brand that successfully combines performance and style, while helping it compete more effectively with larger and more established names in the outdoor sector.

The activity will focus on collaborating with carefully selected creators across several key niches, including hiking, trail running, travel, van life and minimalist lifestyles. Influencers will be encouraged to showcase the practical benefits of Manumit’s merino wool garments, including temperature regulation, odour resistance, versatility and suitability for both outdoor activities and everyday wear.

A key element of the campaign will also centre around the Manumit Dartmoor 50, an event inspired by one of Britain’s oldest long-distance routes. 

The initiative will see selected outdoor and ultra-running creators invited to document their experiences of the challenge through social media content, helping to build further awareness of both the event and the wider Manumit brand.

According to Sway Influence, the partnership reflects the type of brands the agency was created to support: ambitious businesses with distinctive products, compelling stories and clear opportunities to benefit from creator-led marketing.

The launch of Sway Influence comes at a time when influencer marketing continues to mature as a major channel for brand growth. The agency has been positioned as a results-driven business focused on helping brands identify authentic creators with engaged audiences, rather than simply pursuing high follower counts. Its approach combines creator discovery, rigorous vetting, campaign strategy, relationship management and reporting to help brands make informed decisions and maximise return on investment.

The agency’s proposition centres on authenticity, data-driven creator matching and building trusted relationships between brands and content creators. Sway Influence says it aims to cut through the noise of a rapidly evolving creator economy by helping clients find the most relevant influencers for their objectives, budget and target audience.

Leading the Manumit account will be Chloe Groom, Senior Account Manager at Sway Influence. Chloe Groom brings a unique perspective to the role as both an experienced communications professional and an active content creator in her own right. 

Through her own outdoor and active lifestyle content, she has first-hand experience of the creator economy and understands the factors that help influencer partnerships succeed for both brands and creators. Her practical insight is expected to play a key role in identifying the most relevant creators and developing authentic campaign activity for Manumit.

Chloe’s role as an outdoor and active lifestyle influencer is based on the user-provided instruction and is not stated in the source documents.

Mark Hayward, founder of Sway Influence and Sway PR, said the partnership demonstrates the type of opportunity the new agency was built to deliver adding: “Manumit has a fantastic product, a clear point of difference and a strong story to tell. 

“Influencer marketing is a natural fit for the brand because creators can demonstrate the real-world benefits of the products in authentic environments. 

“We’re excited to be working with one of our first clients to help build awareness and credibility through carefully selected creator partnerships.”

As one of the agency’s first client wins, the partnership provides an early example of how Sway Influence intends to combine strategic thinking, creator expertise and measurable marketing activity to help brands achieve meaningful growth through influencer marketing. 

With creator-led content continuing to shape purchasing decisions across multiple sectors, both Sway Influence and Manumit believe the collaboration offers significant potential to reach new audiences and build lasting brand advocacy.